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Beauty Industry

L’Oreal Expands Plant

The beauty company has announced a major expansion in Florence, Kentucky.

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By: Jamie Matusow

Editor-in-Chief

L’Oreal will be expanding its 560,000 sq. ft. manufacturing plant facility in Florence, Kentucky. The beauty company is planning renovations for the existing facility, as well as new construction and new equipment.

The plant currently employs over two hundred full-time workers who produce 165 million units of Garnier Fructis, L’Oreal Paris and Soft Sheen-Carson shampoo, conditioner, and styling products each year. The company estimates that the 110,000 square foot plant expansion will create more than 200 new jobs over the next three years.

“L’Oreal’s business is growing globally and the expansion will enable us to meet increased consumer demand for the popular hair care brands we are producing in Kentucky,” said Eric Wolff, plant manager. “The Florence plant is a center of manufacturing excellence for the L’Oreal Group and the decision to expand US production here will result in significant economic benefit for Kentuckians.”

The new plant will also continue its efforts to be more “green.” Numerous initiatives to reduce C02 emissions, water consumption, and waste generation have been implemented. Last year, its innovative program housing its packaging supplier, Alpla, in the same factory where Garnier Fructis shampoos and conditioners are produced — allowing the company to reduce freight, CO2 emissions, waste and costs.

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